Your business has unique challenges.

That's why we deliver unique solutions.

We understand that every business has its own unique set of challenges. That’s why we offer custom digital marketing solutions that are designed to meet your specific needs. Whether you’re looking to increase brand awareness, drive traffic to your website, or generate leads, we can develop a tailor-made plan that will help you achieve your goals. With our extensive experience in the industry, we are confident that we can provide you with the results you’re looking for. 

John Tucker
Executive Director
Databites​

DataBites is a unique experience that we offer at Flex360. It's an hour and a half of our time, dedicated to getting you up to speed on your website and your Google Analytics. And we don't just stop there - we also provide you with lunch so you can have all the energy you need to learn. On top of that, you'll have access to our team of experts who can answer any questions. All of this combines to create a one-of-a-kind DataBites experience that you won't find anywhere else.​

What we do

Concierge digital marketing services

At Flex 360, we offer a complete suite of digital marketing services to help businesses reach their target audiences online. 

We can target them in ways that you don’t even know exist! No matter what your target customer is, we can help you reach them. 

Partnership

We are more than just a marketing agency – we are your partner in business. We take the time to get to know you and your business, so that we can develop a tailored digital marketing strategy that will help you achieve your goals. We don’t just send you reports with graphs you don’t know how to interpret – we provide regular updates and advice so that you can see the results of our efforts and understand how we are helping you grow your business. If you’re looking for more than just digital marketing, we can help with that too.

Custom Solutions

We understand that one size does not fit all when it comes to business. That’s why we offer custom solutions tailored to your specific needs. Our team of experts will work with you to develop a unique strategy that takes into account your individual challenges and goals. We believe that custom solutions are the key to success and we are dedicated to helping you map it out specifically tailored for your business. Contact us today to learn more about how we can help you achieve your objectives.

Going Above and Beyond

We pride ourselves on going above and beyond for our clients. Whatever your needs may be, we will do everything in our power to find a solution. Whether you’re confused about the latest Google update or you need help with a specific problem, we’re here for you. We have a wealth of knowledge and experience, and if there’s something we don’t know, we’ll partner with the industry’s top experts to figure it out. We’re always striving to push platforms and products to the edge, so that you can get the most out of them. When you work with us, you can rest assured knowing that you’re in good hands.

Tech Speak

We educate our clients about the latest trends in digital marketing - and there's a lot to learn

Digital marketing is an ever evolving form of marketing. It can be frustrating if you can’t get a clear picture of your results from the agency you work with. We want to help you to feel great about your marketing investment and we make every effort to help you understand not only the results but why those results

A free software platform created by Google, which is used to analyze nearly every aspect of users accessing a website. Website traffic, conversions, user metrics, historical data comparisons, and effectiveness of each channel of marketing can all be managed using this tool.

Google’s online advertising service. This system allows advertisers to reach customers based on what keywords they are searching for in real time.

Establishing location parameters (guidelines) on digital marketing campaigns.

Facebook allows advertisers to reach its users through their ad network. A range of ad types can be created to reach various goals set by companies. Facebook advertising is unique in that audiences are set up based on vast demographic information that Facebook has about their users.

A marketing system that uses software to automatically send emails based on defined triggers. Multiple automated emails in a sequence are used create user funnels and segment users based on behavior. For example, an automation funnel could be set to send email 1 when a person provides their email address, then either email 2a or 2b would be sent based on whether or not the person clicked on the first email.

Ads on a display network which include many different formats such as: images, flash, video, and audio. Also commonly known as banner ads, these are the advertisements that are seen around the web on news sites, blogs, and social media.

A meeting to discuss and identify the problems or issues our team can provide solutions for.

A site not indexed by search engines, therefore creating an easily accessed, yet private location on the web for the development and design team to collaborate on your new project.
Development sites are by definition under construction, so elements may appear strange or broken if the web team is actively working on it.

How we use this:

  1. We establish your website's content management system (CMS) and design framework on a private URL.
  2. Our developers build your custom modules to your specifications as well as routes to that content for the designer to access.
  3. Our content team moves your approved website content into your new CMS, testing out the development features in the process.
  4. Our design team pulls your website content into your custom design.
  5. After your"first look," we share* that private URL with you - which you can then access at any time.
  6. To launch the site, we point your preferred website address to these approved website files** and make the site public on the world wide web.

*We ask that clients not widely share links to development sites so not to risk unnecessary opinions disrupting the approved project scope.

**If you are replacing a website and we don't host the current one, please remember that your old website files are still being hosted somewhere -- so you will probably need to cancel any services related to it."

 

The click-through-rate (CTR) measures the success of a digital advertising campaign.

A call-to-action (CTA) elicits is a specific action, like a click, "like", submit an email address, etc.

Cost-per-thousand digital advertising impressions.

When bidding on advertising, the amount  each click on your ad costs you.

Creating a cohesive and recognizable statement that identifies a company or organization through imagery and messaging.

Important components to branding standards often include the development and implementation of: logo, icon, tagline, fonts, and use-case instructions.

YouTube offers advertising in 6 different formats. Display ads, overlay ads, skippable video, non-skippable video ads, bumper ads, and sponsored cards.

Allows marketers to promote a tweet on users feeds without that user having to follow your brand for it to appear on their feed. These advertisements can be used to grow brand awareness, gain more followers, extend social media reach, and/or reach out to prospective customers about a product or service.

Also known as remarketing, a type of paid ad that allows advertisers to show ads to customers who have already visited their site. Once a user visits a site, a small piece of data called a “cookie” will be stored in the user’s browser. When the user then visits other sites, this cookie can allow remarketing ads to be shown. Remarketing allows advertisers to “follow” users around in attempts to get the user back to the original site.

Search engine marketing (SEM) - Internet marketing that involves the promotion of your website by increasing their visibility on search engine results pages. This is accomplished by bidding on relevant keywords your target audience is searching for

Using of software to purchase digital advertising.

An ad where you are only charged when someone clicks on it. Stands for "pay per click."

Customized pop-up feature that delivers information and/or offers a choice without leaving the web page.

Common Uses:

  • Notification that the link clicked will take you to another website: offers choice to stay here or continue to new site.
  • Fee or policy disclaimer: offers choice to confirm that you understand and want to continue or stay here.
  • Image gallery: opens image to full screen view with ability to navigate between images; clicking "x" will return to page.

A multichannel approach to sales that seeks to provide the customer with a seamless experience whether the customer is visiting your website from a desktop or mobile device, interacting by telephone, or in a brick and mortar store or office.

LinkedIn’s advertising platform. Through different ad formats, advertisers can bid on ad space and target unique audiences based on job title, years of experience, industry, and many other demographics.

Delivering online advertisements to users who will likely be the most interested in that message.

The people / users who are intended to view or use your website content. A website can have multiple audiences, so it is ideal to have easy-to-find content customized for each audience.

Stay alert to the rapid changes in digital advertising

We have a lot of collective knowledge across a range of topics that you may find helpful when it comes to making, marketing, measuring, and maintaining your website. We also like to make it easy to keep up with what’s going on at Flex 360.

Browsers, Marketing, Sunsets, Websites
Google Chrome “Secure by Default” Deadline Approaching
Flex News, Marketing
Hiring: PHP Web Developer
Flex News, Marketing, Websites
Best Image Layouts for Websites
Advice, Browsers, Marketing, Websites
Why use Headings?
Flex News, Marketing, Websites
Who Should Build My New Website?
Accessibility, Advice, Flex News, Marketing
Thought about Accessibility Compliance?
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