The audience for a digital ad is the group of people who will see the ad. The audience can be defined by characteristics like age, gender, website activity, interests, purchase behavior, location and many, many more. Audience targeting is a technique that allows advertisers to show ads to a specific audience. This can be done through platforms like Google AdWords and Facebook Ads as well as a host of others. Audience targeting can be extremely effective in reaching potential customers. However, it is important to make sure that the audience is well-defined, or else the ads may not be seen by the people who are most likely to be interested in them and marketing dollars are wasted.
To get the most out of your marketing budget, you need to make sure you’re targeting the right audience. That’s where we come in. We’ll work with you in order to define your advertising audiences and make sure we’re reaching the people who are most likely to buy your product or use your service. Contact us today and let us help you get the most out of your marketing budget.