Interpreting the data

Reports & analytics designed to inform business decisions

The great thing about digital marketing is that unlike traditional media (cable television, radio etc)  you can determine if it’s working or not. Once we’ve launched your digital marketing campaign, we’ll meet with you regularly (as often as you like) to go over your marketing results.

Liz Bailey
Digital Marketing Account Manager

We make the data clear

Reports that make sense to you

At Flex 360, we believe that reports should be easy to understand and help you make informed business decisions. That’s why we offer customizable reports that illustrate your marketing performance. Our reports can be tailored to your specific needs, so you can get the information you need to make the best decisions for your business. And because we know that effective communication is essential to success, our reports can be shared with your team so everyone is on the same page. When it comes to digital marketing, we believe that reports should be clear and actionable. Contact us today to learn more about our reporting services.

Strategy based on your web website’s analytics and your business's goals

The success of your marketing campaign should be measured by its impact on your bottom line, not simply by the number of clicks or impressions it generates. To ensure that your campaign is effective, you need to review your website’s analytics regularly and adjust your strategy accordingly. By aligning your marketing goals with your web traffic data, you can maximize the ROI of your campaigns and ensure that your business is getting the results it needs to thrive.

We’ll meet in person, by Zoom, or by phone

At Flex 360, we understand that our clients need to feel confident about their marketing spend. That’s why we offer a variety of reports and meet with our clients as often as necessary to review those reports and answer any questions. We want our clients to feel good about their marketing dollars, and we’ll take whatever time is necessary to make sure that’s the case. So whether you need to meet with us in person, by Zoom, by phone or text, we’re here for you. There’s no limit to the number of reports you can request, and no limit of the number of times you can contact us. We’re here to make sure you understand how your marketing dollars are working for you.

Tech Speak

Discover all the tech terms of reporting and analytics

We have a lot of collective knowledge across a range of topics that you may find helpful when it comes to making, marketing, measuring, and maintaining your website. 

A free software platform created by Google, which is used to analyze nearly every aspect of users accessing a website. Website traffic, conversions, user metrics, historical data comparisons, and effectiveness of each channel of marketing can all be managed using this tool.

The click-through-rate (CTR) measures the success of a digital advertising campaign.

Cost-per-thousand digital advertising impressions.

When bidding on advertising, the amount  each click on your ad costs you.

  1. Helping clients meet short- and long-term goals through customized web services.
  2. Digging into what solutions can best benefit a client, then actively measuring and adjusting for best service along the way.
  3. Understanding that digital marketing and "one size fits all" services do not combine for maximum benefit.

Customized pop-up feature that delivers information and/or offers a choice without leaving the web page.

Common Uses:

  • Notification that the link clicked will take you to another website: offers choice to stay here or continue to new site.
  • Fee or policy disclaimer: offers choice to confirm that you understand and want to continue or stay here.
  • Image gallery: opens image to full screen view with ability to navigate between images; clicking "x" will return to page.

Stay on top of the latest tech in reporting and analytics

Faqs, Websites
How To: Report a website not looking right
Browsers, Marketing, Sunsets, Websites
Google Chrome “Secure by Default” Deadline Approaching
Flex News, Websites
Resize Images using Photoshop Elements
Flex News, Marketing, Websites
Best Image Layouts for Websites
Advice, Browsers, Marketing, Websites
Why use Headings?
Advice, Flex News, Websites
What is a WYSIWYG Editor?

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