Over 20 years of website development experience

Pages that do not show up in a public sitemap. Hidden pages are not indexed by search engines and can only be accessed by those who have the direct link.

Examples

• Landing pages for marketing campaigns are often set as hidden pages in order to measure the campaign's effectiveness.
• Contact form confirmation pages help folks feel confident that their form was submitted.
• CMS tutorials serve as reminders of how to use custom-built modules and add or remove users.
• An internal layout page is provided to allow website managers to preview how elements like headings, bullets, and numbered lists are styled.

Adding a map to a website that builds off of Google Maps API.

Stying Options:

• Custom Branding & Color Overlay
• Location Markers
• Selected States
• Customized Geographic Regions

1. List frequently asked questions and their answers with customized fields that fit your business.
2. Easily add, edit, remove entries in the CMS.

Other Names:

Common Questions Module

1. Show off your upcoming (and potentially past) events with customized fields that fit your business.
2. Easily add, edit, remove entries in the CMS.

Similar to:

Calendar Module

An Extended Validation (EV) security certificate provides the highest degree of security because of the thorough examination that is conducted before this certificate is issued (and as strictly specified in guidelines set by the SSL certification industry’s governing consortium).

In addition to ownership of the domain name registration and entity authentication, the legal, physical and operational existence of the entity is verified. This type of certificate usually takes a few days to several weeks to receive.

See also: SSL Certificate

Stands for Electronic Commerce, it is a classification for businesses that conduct business online. The most common form of e commerce business is an online retailer that sells products direct to the consumer.

A security certificate that includes basic encryption and verification of the ownership of the domain name registration. This type of certificate usually takes a few minutes to several hours to receive.

See also: SSL Certificate

Short for Domain Name System or DNS, it is the most recognized system for assigning addresses to the Internet web servers.

Your domain name is what you put on business cards and what you type in to get to your homepage.

A site not indexed by search engines, therefore creating an easily accessed, yet private location on the web for the development & design team to collaborate on your new project.

Development sites are by definition under construction, so elements may appear strange or broken if the web team is actively working on it.

How we use this:

1. We establish your website's content management system (CMS) and design framework on a private URL.
2. Our developers build your custom modules to your specifications as well as routes to that content for the designer to access.
3. Our content team moves your approved website content into your new CMS, testing out the development features in the process.
4. Our design team pulls your website content into your custom design.
5. After your "first look", we share* that private URL with you - which you can then access at any time.
6. To launch the site, we point your preferred website address to these approved website files** and make the site public on the world wide web.

*We ask that clients not widely share links to development sites so not to risk unnecessary opinions disrupting the approved project scope.

**If you are replacing a website and we don't host the current one, please remember that your old website files are still being hosted somewhere -- so you will probably need to cancel any services related to it.

The promised results of a project.

Allow website visitors to log into the website for a customized experience.

Example Roles

• Organization Member
• Customer
• Bidder
• Sales Rep

A customized page layout, different from the Internal Page Layout.

A module is a collection of data fields and relational data for a specific type of content.

Example Modules

• News or Blog Module
• Staff Module
• Services Module
• Portfolio Module

Sample Fields

• Name/Title Field
• Featured Image
• Start Date
• Photo Gallery

Sample Relationships

• A news post may be connected to many categories.
• A project entry may highlight one featured service.

You know your business inside & out, but word-smithing Google-loved language may not be your specialty.

Whether you just want a little bit of editing or you'd like us to do a complete industry-researched write-up for you, we can help find the right words to speak to your audiences.

A call-to-action (CTA) elicits is a specific action, like a click, "like", submit an email address, etc.

Text (words), pictures, downloadable files such as PDFs/PPT/DOCs, video links... Any words, pictures, or attachments included in a website.

1. Show off your upcoming (and potentially past) events with customized fields that fit your business.
2. Calendar views can utilize customized search fields and/or day, week, month layouts.
3. Easily add, edit, remove entries in the CMS.

Similar to:

Events Module

1. A correction to an error that shouldn't have been there in the first place.
2. Something we never charge to correct.

Examples

• Clicking on a tag doesn't pull up the news posts associated with that tag.
• A date picker is acting wonky and resetting.
• Added a post, but got an error message when I clicked save.

Note: Because we create custom solutions, sometimes we have to investigate an issue before we can identify if it is a bug from something we didn't get right - or if it's a billable service.

Programs on your computer that allow you to visit websites.

Similar Terms

• Internet Browser Window
• Web Browser
• The thing I click to get to the internet

Examples

• Microsoft IE 11 & Edge
• Firefox
• Google Chrome
• Safari Opera

The exact screen width where a website is designed to respond differently than it did at a larger or smaller size.

Standard Breakpoints

• Big Desktop Screens: 1801 px wide or wider
• Desktop Screens: 1201 - 1800 px wide
• Tablet Landscape Screens: 941 - 1200 px wide
• Tablet Portrait Screens: 641 - 940 px wide
• Phone Screens: 640 px wide or narrower

1. Feature brands you carry with customized fields that fit your business.
2. Easily add, edit, remove entries in the CMS.

Other Names:

Designer Module

A security certificate that covers one domain name and an unlimited number of its subdomains.

See also: SSL Certificate

Creating a new design for your current website.

Once the new design is approved, we'll point your domain to the new website files - so your website visitors will see the old site one day, the new design the next, and your domain stays the same!

Monitoring and auditing website content and design to correct errors that might prevent users with visual, hearing, cognitive, or physical disabilities from being able to interact with your site.

Where your website files are stored.

Allow you to collect customized information from website visitors.

Depending on their complexity and the number of fields, web forms can be custom built or created using subscription platforms such as Wufoo, Typeform, or JotForm.

Common Uses:

• Contact Us / Lead Generation Form
• Job Application
• Nomination / Submission Form
• Customer Feedback
• Online Payments

Videos have to be hosted on specialized platforms.

To upload a video to the internet, you must have an account with a video hosting site such as YouTube, Vimeo, or Wistia. These platforms can be free or charge for hosting in exchange for providing more control over the privacy level and/or look & feel of your video(s).

Once you upload the video and customize your preferences, you can embed that video on a page or post on your website by logging into and using your website's content management system (CMS).

Short for "User Experience", this design approach focuses on how website visitors feel when interacting with the design.

A few factors*:

• Who is/are the intended audience(s)?
• Why are they visiting the site?
• What do they want/need to do when they get there?
• How can we make that as easy as possible?
• How can we combine best practices with a unique and appealing look?

*These questions and more are initially discussed during discovery and constantly referred to throughout the entire process.

1. Stands for Uniform Resource Locator
2. Is the detailed link that takes you to each individual page and/or file.
3. Is made up of the domain and the path to a specific page or file.

Any form of technology that was built, but is no longer maintained by its creators.

When a creator stops maintaining a technology (browser, program, plug-in, application, etc), it will no longer "keep up" with the technology that it needs to interact with and will eventually stop working altogether.

Related Term

• Sunset

Photographs, illustrations, music, and video clips licensed for specific uses.

1. Show off your team with customized fields that fit your business.
2. Easily add, edit, remove entries in the CMS.

Other Names:

Employee Module, Team Module

1. Customize slides on the homepage of your website.
2. Easily add, edit, remove entries in the CMS

The page structure in which web content is organized. Each website has a public sitemap and a private one.

The public sitemap is the structure of all publicly accessible pages - these pages, and the sitemap will be accessible to web visitors and search engines.

The private sitemap is what shows up in the CMS and also includes any draft or hidden pages.

Comprehensive website assessment that analyzes SEO and identifies issues such as non-optimized or broken links, database errors, duplicate content, error pages, broken images, missing tags, un-seized metadata opportunities, and more.

A security certificate that secures one fully-qualified domain name or subdomain name.

See also: SSL Certificate

Usually referring to a right-hand column of space on an internal web page when viewed on a desktop or laptop computer. (Either hidden or displayed under body content on mobile view.)

Purposes:

• Reducing the width of content areas on so that text is easier to read and is not spread out across the entire width of a wide display.
• Delivering relevant information, such as testimonials, recent news, guarantees, etc to a website visitor, sometimes for informational purposes while other times designed to prompt a click to another page on the website.

1. Display the services you offer with customized fields that fit your business.
2. Easily add, edit, remove entries in the CMS.
3. Can integrate relationships with other modules to streamline data entry & management.

1. A requested change to the design or functionality of a website.
2. An update to keep an older site working on newer technology.

Monthly service packages that allow you to contact us for phone and email support, CMS training, website maintenance, as well as design & development changes at a discounted rate.

Service over/outside of a monthly agreement is billed at our hourly rate. Cancel anytime with a 30-Day email notice.

Web feed allowing users to access updates to online content in a standardized, computer-readable format.

How to use:

• Exporting Content: Provide an RSS feed of your news so that others may pull it into a news aggregator.
• Importing Content: Bring in one or more RSS feeds to your website to automatically populate your news feed with content applicable to your visitors.

An approach to web design which makes web pages render well on a variety of devices and screen sizes.

A technical document outlining the scope of a project.

For our purposes, the requirements document includes descriptions of the features requested, how website visitors will interact with these elements, and how, when applicable, website administrators will manage them through the CMS.

1. Feature property listings with customized fields that fit your business.
2. Easily add, edit, remove entries in the CMS.

Other Names:

Listings Module

1. Feature items you carry with customized fields that fit your business.
2. Easily add, edit, remove entries in the CMS.

Other Names:

Designer Module

In addition to basic encryption and verification of ownership of the domain name registration, an Organization Validation (OV) security certificate validates that certain details of the owner (e.g., name and address) are authenticated. This type of certificate usually takes a few hours to several days to receive.

See also: SSL Certificate

A website design that is simply a single page website that uses only one HTML page. When clicking on navigation links, the user scrolls down the page or jumps to that particular content's section.

1. Post company and/or industry news with customized fields that fit your business.
2. Easily add, edit, remove entries in the CMS.

Other Names:

Blog Module

A security certificate that secures multiple domain names.

See also: SSL Certificate

1. Feature multiple locations with customized fields that fit your business.
2. Easily add, edit, remove entries in the CMS.

Integrating a third-party service that allows website visitors to chat live with designated representatives from your company.

A specific arrangement of website content (text, images, graphics) on a screen.

Customized modules give website administrators the ability to keep content up-to-date and the designer control where and how elements of content (like a title, name, address, etc) are displayed on the screen.

Examples

• Homepage Layout
• Interior Page Layout
• News Feed Layout
• News Page Layout
• Portfolio Category Layout
• Portfolio Entry Layout
• Staff Page Layout

The destination webpage a user lands on after clicking on a link (either in an ad or anywhere else). Some landing pages are designed with the purpose of lead generation, and others are with the purpose of directing the flow of traffic throughout a site.

Stands for Internet Protocol Address; a unique identifying number given to every single computer on the internet.

1. Feature the industries you serve with customized fields that fit your business.
2. Easily add, edit, remove entries in the CMS.
3. Can integrate relationships with other modules to streamline data entry & management.

A "lightweight" video clip that can be used to enhance a website design or ad.

1. Stands for Application Programming Interface.
2. A set of subroutine definitions, protocols, and tools for building application software.
3. Usually utilizing code from a third-party source.

1. When needed, draw attention to important alerts and link to more information.
2. Easily add, edit, remove alerts in the CMS.