Your business has unique challenges.

A free software platform created by Google, which is used to analyze nearly every aspect of users accessing a website. Website traffic, conversions, user metrics, historical data comparisons, and effectiveness of each channel of marketing can all be managed using this tool.

Google’s online advertising service. This system allows advertisers to reach customers based on what keywords they are searching for in real time.

Establishing location parameters (guidelines) on digital marketing campaigns.

Facebook allows advertisers to reach its users through their ad network. A range of ad types can be created to reach various goals set by companies. Facebook advertising is unique in that audiences are set up based on vast demographic information that Facebook has about their users.

A marketing system that uses software to automatically send emails based on defined triggers. Multiple automated emails in a sequence are used create user funnels and segment users based on behavior. For example, an automation funnel could be set to send email 1 when a person provides their email address, then either email 2a or 2b would be sent based on whether or not the person clicked on the first email.

Ads on a display network which include many different formats such as: images, flash, video, and audio. Also commonly known as banner ads, these are the advertisements that are seen around the web on news sites, blogs, and social media.

A meeting to discuss and identify the problems or issues our team can provide solutions for.

How we use this:

1. We establish your website's content management system (CMS) and design framework on a private URL.
2. Our developers build your custom modules to your specifications as well as routes to that content for the designer to access.
3. Our content team moves your approved website content into your new CMS, testing out the development features in the process.
4. Our design team pulls your website content into your custom design.
5. After your"first look," we share* that private URL with you - which you can then access at any time.
6. To launch the site, we point your preferred website address to these approved website files** and make the site public on the world wide web.

*We ask that clients not widely share links to development sites so not to risk unnecessary opinions disrupting the approved project scope.

**If you are replacing a website and we don't host the current one, please remember that your old website files are still being hosted somewhere -- so you will probably need to cancel any services related to it."

The click-through-rate (CTR) measures the success of a digital advertising campaign.

A call-to-action (CTA) elicits is a specific action, like a click, "like", submit an email address, etc.

Cost-per-thousand digital advertising impressions.

When bidding on advertising, the amount  each click on your ad costs you.

Creating a cohesive and recognizable statement that identifies a company or organization through imagery and messaging.

Important components to branding standards often include the development and implementation of: logo, icon, tagline, fonts, and use-case instructions.

YouTube offers advertising in 6 different formats. Display ads, overlay ads, skippable video, non-skippable video ads, bumper ads, and sponsored cards.

Allows marketers to promote a tweet on users feeds without that user having to follow your brand for it to appear on their feed. These advertisements can be used to grow brand awareness, gain more followers, extend social media reach, and/or reach out to prospective customers about a product or service.

Also known as remarketing, a type of paid ad that allows advertisers to show ads to customers who have already visited their site. Once a user visits a site, a small piece of data called a “cookie” will be stored in the user’s browser. When the user then visits other sites, this cookie can allow remarketing ads to be shown. Remarketing allows advertisers to “follow” users around in attempts to get the user back to the original site.

Search engine marketing (SEM) - Internet marketing that involves the promotion of your website by increasing their visibility on search engine results pages. This is accomplished by bidding on relevant keywords your target audience is searching for

Using of software to purchase digital advertising.

An ad where you are only charged when someone clicks on it. Stands for "pay per click."

Customized pop-up feature that delivers information and/or offers a choice without leaving the web page.

Common Uses:

• Notification that the link clicked will take you to another website: offers choice to stay here or continue to new site.
• Fee or policy disclaimer: offers choice to confirm that you understand and want to continue or stay here.
• Image gallery: opens image to full screen view with ability to navigate between images; clicking "x" will return to page.

A multichannel approach to sales that seeks to provide the customer with a seamless experience whether the customer is visiting your website from a desktop or mobile device, interacting by telephone, or in a brick and mortar store or office.

LinkedIn’s advertising platform. Through different ad formats, advertisers can bid on ad space and target unique audiences based on job title, years of experience, industry, and many other demographics.

Delivering online advertisements to users who will likely be the most interested in that message.

The people / users who are intended to view or use your website content. A website can have multiple audiences, so it is ideal to have easy-to-find content customized for each audience.