You know your business needs a website and more than likely you have one. You and your team put a lot of thought and hard work into conveying your message and describing your products. So why aren’t you noticing how your website is increasing customer leads?
The internet is ever-evolving, and if you don’t have the time to do testing and research, your site visitors just might be leaving without converting.
Here are the top 5 reasons why people leave your site:
1. Poor Content
Flex360 is a content-first agency. This is because we know that content drives traffic and keeps visitors reading, clicking and using your website. Your font type matters just as much as the readability. Your readability matters just as much as the information you are putting out and the tone in which it is delivered. The best rule of thumb is to speak to your customer and speak like your customer. A clear call to action provides you an opportunity to fulfill the rule thumb regarding content.
2. Too many ads
You may need ads on your site to drive revenue. That is fine but if you have too many ads, the website visitor may feel overwhelmed, oversold and undervalued. Use ads conservatively and place them strategically on your site, if you choose to use them.
3. Slow to Load
People are on the internet and searching for information. They expect to get it fast. Research has shown that people expect a website to load in 2 seconds or less. You should optimize your site for better load times.
4. Bad Navigation
Visitors that land on your website should be guided by the flow of your site. You want to make sure the user knows how to navigate your site. There is nothing worse than a website visitor who comes to your site and leaves because of frustration out of not getting to wh they need.
5. Outdated Design
Studies have shown that people make the decision to trust a website, firstly, based on its design. People judge immediately and if your site is pleasing to the eyes, then people tend to stay to determine if you are providing what they are searching for. People will no stay if your design is not responsive. Search engines will not provide favor if your website is not mobile friendly, punishing you with low organic search rankings.
These are by far no the only factors affecting your website’s performance. However, by addressing them, your website should perform better and website visitors will linger longer and possibly convert.