Since 1977, Low's Bridal and Formal has been the go-to spot for brides to purchase their webbing dresses. Located in a 25,000 square foot hotel built in 1913 Low's creates an experience that a bride will never forget.
After talking with the Low's team, we knew we had to capture the "Low's Experience" and bring it to the digital age. To do so, we spent a full day onsite shooting photos and video for the website. The website features an HTML5 video on the homepage that opens up to the front gates and then takes the visitor on a mini-tour of the building. Low's also wanted to prepare soon to be brides for their appointment and that was accomplished with video FAQs featuring Low's owner, Dorcas Prince.