When targeting specific groups of people, do you understand the difference between Millennials and Baby Boomers? What about the Silent Generation or Generation X? Below is a listing of generations for individuals born in the United States and recognized by demographers. So the next time someone asks what you’re doing to drive traffic from Millennials through your door, you’ll know exactly what age group is being represented.
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2000/2001-Present – New Silent Generation or Generation Z
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1980-2000 – Millennials or Generation Y
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1965-1979 – Generation X
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1946-1964 – Baby Boom
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1925-1945 – Silent Generation
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1900-1924 – G.I. Generation
An alternate listing provided by the Population Reference Bureau of Generational names in the United States is listed below.
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1983-2001 – New Boomers
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1965-1982 – Generation X
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1946-1964 – Baby Boomers
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1929-1945 – Lucky Few
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1909-1928 – Good Warriors
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1890-1908 – Hard Timers
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1871-1889 – New Worlders