Small to medium-sized businesses (SMBs) plan to spend 43% of their ad budget on digital media next year. Not only are SMBs focused on increasing digital growth, they’re interested in maintaining customer lists and creating a customer loyalty program.
Since the world is transitioning to digital at a rapidly growing pace, this is no surprise. Consumers are able to research and purchase goods and services all from a few keystrokes. SMB's know they need to be apart of the online trend to compete.
Approach to Digital
Digital marketing has become vital to customer acquisition. SMB's increased budgets will likely be set to marketing on social networks, such as Facebook, LinkedIn, and Twitter.
Studies show that at least 70% of people check a business's online presence before visiting or making a purchase with them. Researchers project that mobile and email marketing soon follow the social media spending.