Articles & News

The Challenge

A client wanted to increase website traffic as well as the number of home evaluations scheduled through his website.

The Solution

FLEX360 developed a display campaign targeted at homeowners, business owners and people searching for pest control in a 50-mile radius of Little Rock. By using creative with a clear message, the website’s URL and a call to action button, we encouraged people to visit the client’s website and schedule a free home evaluation for pest control.

The Outcome

After 6 months the client received 789 clicks as a direct result of their campaign and had a click-through rate of 0.10%. After reviewing the client’s Google Analytics we found his campaign had increased his number of visitors to his website by 91.51%, number of pageviews by 63.86% and number of website sessions by 92.01%.

By having access to our client’s Google Analytics we are able to monitor their organic and direct search traffic. We find that digital marketing almost always has a positive effect on both organic and direct search traffic. This campaign proved to be no different with a 10.96% increase in organic traffic and a 253.52% increase in direct traffic.

Because the client wanted to increase the number of home evaluation scheduled through their website, we set up a goal in Google Analytics to track the number of evaluations scheduled. Through digital marketing we were able to increase this number 46.67%, almost doubling the number of evaluations scheduled.