Articles & News
Market
The Challenge
A client wanted to promote rotating holiday sales events in southeastern states to match their corporate office while also maintaining an ongoing branding campaign.
The Solution
FLEX360 developed a display campaign targeted at families, competitors, and people located within a 10-mile radius of the client’s multiple store locations in Arkansas, Oklahoma, Texas, Louisiana, Florida, and Mississippi. The ad creatives had clear messaging and changed roughly every 10 days to reflect the latest holiday deals. The ability to change creatives instantly was crucial to this campaign due to the time-sensitive nature of the ads.
The Outcome
The campaign ran through December, and our client’s ad was displayed 2,709,972 times and received 3,258 clicks as a direct result of their campaign, giving a click-through rate of 0.12%.
We can see through reporting that the majority of the client’s impressions were served on mobile & tablet devices. Mobile had the highest with 1,776,561 impressions served and a click-through rate of .18%.
This campaign was successful for our client. Our efforts were able to target the same audience the holiday deals were designed for and resulted in an increase of quality traffic to their website.
