Client had a very limited amount of time to raise awareness for an auction of a river front vacation home. They had the auction 17 days from when we had all the materials and got the campaign up and running. We had to be sure that this marketing effort was quick, efficient, and worth the money since the timeline on this campaign was so limited.
FLEX360 developed a combination campaign of display and video pre-roll targeted at people interested in fishing, outdoors, boating, sporting, and people shopping for vacation homes in a 50-mile radius of Collietown, AR.
The campaign ran from February 7th - February 24th. Our client’s display ads were viewed 92,761 times and received 122 clicks as a direct result of their campaign, giving a click-through rate of 0.13%. The pre-roll ad was viewed 2,553 times and generated 24 clicks to our client’s website.
Video pre-roll worked very well due to the visual aspect of their auction. Like targeted display ads, video pre-roll is only shown to a targeted audience as to not waste impressions. This campaign was successful for our client, especially for having such a brief window for possible promotion.