Reputation Management

With over 200 million blogs and 1.4 billion CGM (customer generated media) comments filtering through the web every day, more and more companies are faced with the need for some serious reputation management.

FLEX360 can monitor these conversations on a daily basis, via several different tracking and reporting tools and software, to assess the potential threat level of what is being said, and by whom. First, is the comment or discussion positive, neutral, or negative? If negative, we take a very close look at the speaker and examine their past conversations in the community. How involved are they in the social world? Are they consistently negative towards other brands? Do they have a blog- how many readers, etc.

FLEX360 delivers weekly reports and real-time notifications to our clients, breaking down the conversations in a clear and organized fashion. While it is not necessary to respond or take action on people who have no clout or authority, the people who DO should be dealt with very seriously.

By working with your IT and customer service departments we can develop a strategy to "right the wrong" and reverse their writing about you for positive. The most important thing is that you are aware and involved in controlling your online reputation before it gets out of hand.

This constant monitoring can also generate new product and content ideas, encourage consumer interaction, and create a more open and personable approach by showing that you not only monitor your brand, but your general product/service offering as well.

What do your customers want? What do they like or dislike about your competitors? A clever and "big-picture" strategy can deliver a plethora of knowledge, ideas, traffic, and a true understanding of how to better serve your customer.

FLEX360 has combined expertise on marketing and public relations to protect your company and brand reputation within the social media and search environments.  Our strategy covers issuing quality press releases, contributing to applicable blogs and forums in your industry, and getting integrated on user-generated content sites.

Please contact us for more information on how FLEX360 can assist you in managing your reputation online.