Link popularity refers to the number of other sites that link to your site. Links have two primary audiences: visitors and search engines. You want the traffic and credibility association good links can provide for your visitors, and you want the rankings boost good links can provide for the search engines. If other key sites consider your site important enough to link to, then the search engine considers your site important enough to rank higher. But the sites linking to you must contain information relevant to what your site is about. Building a number of high-quality links is undoubtedly one of the timeliest and difficult online marketing techniques there is. But it’s very important.
There are a number of ways FLEX360 works to build a client’s link popularity. The most obvious includes having your customers and associations link to you, as well as being listed in the Yahoo! and Open directories. But we also use link building via social media sites, networking e-mails, article directories, news releases, blogging and other strategic methods.