Search Engine Marketing
Search engine marketing is a strategic form of Internet marketing that promotes a website’s visibility in search engines. This can be done using a variety of methods and tools, but the overall idea is to help a website get in front of customers searching for it.
There is no one way to market a website, and a campaign that works well for one site may be useless to another. At FLEX360, our approach is to custom create a multi-dimensional strategy uniquely tailored to each client’s individual needs. Through it all, our ultimate objective remains the same: Deliver high-quality, targeted traffic that produces a better, and measurable, return on your online investment.
Search engine optimization is a long-term process that defines a site to make it ideal for natural search placement.
Pay-per-click advertising is the quick and guaranteed cousin to SEO that aims to generate the same high-quality and targeted traffic – through an entirely different approach.
Link building is the process of exchanging links with other Web sites to increase your site’s backlinks. Link popularity refers to the number of other sites that link to your site.
Web analytics is the study of visitors’ behavior on your site. What are they doing, how long do they stay and, most important, did they purchase anything or request information?
Social media is an umbrella term that defines the various activities that integrate technology, social interaction and the construction of content and pictures. This includes social networks, forums, blogs, wikis, podcasts and everything in between.
It’s no secret that blogs, discussion forums and other online outlets can make or break a company’s reputation. Online reputation management can help your company track what is being said about products & services online as well as forming a strategy for invoking more positive comments and what to do when a negative voice gets online attention.
So what now…
FLEX360’s interactive marketing team specializes in niche marketing and effective at combining the resources with our web design/development team to ensure success for your overall online strategy. If you are interested in learning how the Web can become one of your most important marketing tools, please contact FLEX360 for more information.