Home BancShares selects FLEX360

October 20, 2008

Home BancShares, Inc. As it prepares to merge the charters of its six community bank affiliates, publicly traded Home BancShares Inc. of Conway has chosen FLEX360 Web Development Firm of Little Rock to design the new Web site for the combined company, Centennial Bank.

The new site, my100bank.com, set to launch in phases throughout 2009, will be home to Home BancShares' growing networking of bank affiliates, which includes banks in Arkansas and Florida, as they migrate to one bank charter.

By late next year, six Home BancShares affiliates -- Centennial Bank of Little Rock, Twin City Bank of North Little Rock, First State Bank of Conway, Community Bank of Cabot, Bank of Mountain View and Marine Bank in the Florida Keys -- will merge under the name Centennial Bank.

"It is a very exciting time for the new Centennial Bank as we roll all of the Home BancShares Inc. banks into one," Randy Sims, CEO of First State Bank, soon to be Centennial Bank. "We are pleased to have found a partner in FLEX60 who can take our Web site and online services to the cutting edge of technology."

Customers of each of those banks will be able to access accounts and conduct business on the new site, which Home BancShares and FLEX360 promise will deliver a fresh take on traditional bank Web site form and function.

"FLEX360 is excited to partner with Home BancShares and Centennial Bank as they head in this new direction. Their vision for what a bank Web site can be, along with their openness to fresh ideas, will result in a cutting edge Web presence," Megan Knight, FLEX360's Interactive Marketing Director, said. "Our plan is to enhance Home BancShares' strong branding by creating a trend-setting online banking experience that's unique to this market."

The new site will enable Home BancShares customers to increase online interaction with their bank. And although the behind-the-scenes work will combine and enhance the online functions of several separate banks, customers will enjoy a seamless transition as the project rolls out in phases, beginning early next year.

In addition to design, development and consulting duties, FLEX360 will also conduct an extensive online market campaign for the new site through its search engine marketing and search engine optimization practice. And it will handle hosting for the new site.

About Home BancShares
Home BancShares Inc. (Nasdaq: HOMB) is a $2.6 billion bank holding company headquartered in Conway, Arkansas, with six wholly owned bank subsidiaries that provide a broad range of commercial and retail banking and related financial services to businesses, real estate developers and investors, individuals and municipalities. Three of the bank subsidiaries are located in the central Arkansas market area, a fourth serves central and southern Arkansas, a fifth serves Stone County in north central Arkansas, and a sixth serves the Florida Keys and southwestern Florida.

About FLEX360
FLEX360 builds a complete Internet presence that helps our clients communicate more effectively with their customers, vendors, partners and employees. The company was born out of a defined need for a business-minded, professional team of marketers, developers and designers focused on producing more than just a Web site. FLEX360 offers Web development, e-marketing and strategic consulting. Learn more about FLEX360 and its clients at http://FLEX360.com.