FLEX360 website launch: edgewareproducts.com
March 29, 2010
Smith's, a world leader in sharpening tools, and FLEX360 introduce a new website for the Edgeware™ branded kitchen tools collection. Smith's Edgeware™ brand offers consumers high performance manual and electric knife sharpeners and high-end food preparation kitchen tools. Edgeware™ was created for home cooks and cooking enthusiast looking for superior products with innovative designs offered at the best value possible. Smith's sharpening tools incorporates a wide variety of abrasive materials including diamond, carbide, ceramic, bonded synthetic abrasives and natural Arkansas stones.
The company was founded in 1886 in Hot Springs, Arkansas and has become one of the world’s largest producers of handheld and electric knife and tool sharpening products for the Housewares, Sporting Goods and Hardware markets.
The new website features:
- Custom website design that mirrors the sleek look of the Edgeware product line
- eCommerce storefront with intuitive administrative backend
- Social Media newsroom
- Resource information on sharpening
- Blog
- Interactive Where to buy tool
- Search marketing/social media marketing
