FLEX360 website launch: Arkansas Business eStore

May 5, 2009

FLEX360 Web Development firm has created another effective e-commerce Web site, launching a new and improved version of Arkansas Business Publishing Group's online store.

The store is integrated throughout ABPG's extensive Web networking, including ArkansasBusiness.com, LittleRockFamily.com, ArkansasBride.com and ABPG.com. It allows customers to subscribe to or purchase individual copies of any of ABPG's more than 20 newspapers, magazines and guides.

"We wanted our new online store to be as easy to use and as convenient for our readers as possible," Jeff Hankins, president of ABPG, said. "We've realized that a good online store allows us to make subscription and per-copy sales as an extremely low of cost to us. And it's helped drive sign-ups for our e-newsletters."

ABPG has many e-newsletters associated with its online publications. The new ABPG store integrates e-news sign-up forms into the print publication processes, giving customers another option by which to receive ABPG news and information. This two-pronged approach will allow ABPG to continue to promote print sales while driving online growth.

Click here to see the new ABPG store.