Facebook audience over 35 is booming
March 31, 2009A recent study by independent watchdog Inside Facebook shows the over 35 crowd has doubled on Facebook in the last 60 days.
Facebook's user base is growing older at a rapid pace and marketers better take notice. The 25-44 audience with money to spend has outpaced the 18-25 group which signifies that Facebook marketing plans need to be conceptualized & considered by business decision makers. Interestingly, the largest growing audience is women over 55. Facebook has 1.5 million women in that demographic active on the site.
An organized, effective marketing plan using Facebook offers numerous ways to get the word out and gain exposure for your brand. The consumer audience is there...are you?