FLEX360 website launch: Centennial Bank

December 12, 2008

FLEX360 Web Development Firm of Little Rock this week launched the first phase of My100Bank.com, the home page for First State Bank of Conway and Marine Bank in the Florida Keys.

The banks are owned by publicly traded Home BancShares Inc. of Conway, which is merging all its bank charters into one held by Centennial Bank of Little Rock.

Throughout 2009, Home BancShares will move its other banks -- Twin City Bank of North Little Rock, Community Bank of Cabot and Bank of Mountain View -- under the Centennial name and onto My100Bank.com.

"This site was built not only to be attractive and functional, but to be fully optimized for search engines, making it easier for current and prospective clients to find the bank's services when conducting Web searches," Knight said. "We're also using advanced analytics to examine traffic and learn what our visitors and users want when visting the site."

FLEX360 continues its work with Home BancShares as its four other banks migrate to My100Bank.com. Customers of the first two banks, First State Bank and Marine Bank, are now able to access accounts and conduct business there. Features include online banking, wire transfers, check imaging, loan and credit applications, fund management and a host of business banking applications.

"I have enjoyed working with FLEX360," Emily Wilson, director of marketing, Centennial Bank, said. "Despite the short timeframe, they designed and developed a site based on our goals, our vision and our customers' needs. We are excited to begin implementation of the additional phases, which will prove that banking with Centennial Bank is 100 times better!"

The other four banks, Centennial Bank, Twin City Bank, Community Bank and Bank of Mountain View will be added two at time through 2009. Additional functionality will come in later phases. When complete, My100Bank.com will enable Home BancShares customers to increase online interaction with their bank.

About Home BancShares
Home BancShares Inc. (Nasdaq: HOMB) is a $2.6 billion bank holding company headquartered in Conway, Arkansas, with six wholly owned bank subsidiaries that provide a broad range of commercial and retail banking and related financial services to businesses, real estate developers and investors, individuals and municipalities. Three of the bank subsidiaries are located in the central Arkansas market area, a fourth serves central and southern Arkansas, a fifth serves Stone County in north central Arkansas, and a sixth serves the Florida Keys and southwestern Florida.

About FLEX360
FLEX360 builds a complete Internet presence that helps our clients communicate more effectively with their customers, vendors, partners and employees. The company was born out of a defined need for a business-minded, professional team of marketers, developers and designers focused on producing more than just a Web site. FLEX360 offers Web development, e-marketing and strategic consulting. Learn more about FLEX360 and its clients at http://FLEX360.com.