Megan Knight Joins FLEX360 as Interactive Marketing Director
April 1, 2008Arkansas Business Publishing Group on Tuesday announced the appointment of Megan Knight as Interactive Marketing Director of FLEX360, its full-service Web development firm. Knight will be responsible for all aspects of FLEX360's dynamic online marketing and advertising programs, including consulting, strategy, data analysis and project management.
Brent Birch, managing director of FLEX360, said expanding into online marketing underscores the firm's goal of providing clients a complete online presence. "In today's competitive environment, it's not enough to have an amazing Web site. You also have to get the RIGHT people to find your site and the information, product or service they are seeking. Megan joining our firm places FLEX360 in an exceptional position to help clients reach their targeted audiences with impact. Simply put, this is a big deal for our current and future clients."
Knight joins FLEX360 from the Bank of England, where she was Marketing Director for the firm's national mortgage banking division, ENG Lending. During her more than three years with the company, Knight oversaw an extensive online marketing campaign covering all aspects of search engine marketing, including site optimization, Pay Per Click (PPC) management, content development, newsletter and e-mail marketing, multi-variance testing, Web-analytics and other online customer acquisition initiatives. Knight was also responsible for the management of all off-line advertising and public relations objectives, including direct mail and print and radio advertising.
Before joining ENG Lending, Knight was Senior Account Executive at Waymack and Crew of Little Rock, a video and broadcast production company. There, she successfully acquired clients and developed communications strategies with top advertising agencies and was responsible for the marketing, sales, and regional promotion of the company. Before joining Waymack and Crew, Knight spent two years as Internet Marketing Director at Matmon.com of Little Rock, where she managed a variety of multilateral search engine marketing campaigns.
Knight's wide-ranging experience leaves her well-suited to creating targeted, effective marketing campaigns across multiple channels. She's also adept at refining campaigns with on-the-fly analysis. Her in-depth expertise in interactive services has proved successful across numerous industries.Knight graduated magna cum laude from the University of Central Arkansas with a bachelor's degree in Communications and Writing.