FLEX360 Unveils SissysLogCabin.com

November 30, 2006

FLEX360, the Little Rock-based Web development firm, has designed and launched SissysLogCabin.com for Sissy's Log Cabin, Arkansas' largest independently owned jewelry store.

The gracefully designed site connects the retailer's customers and employees with its entire catalog. A custom shopping cart application built by FLEX360 interfaces with Sissy's entire inventory, putting 12,000 square feet of fine jewelry, gifts and antiques all on one Web site. Sissy's can easily keep track of its inventory, and customers can log in and shop online just as if they were in the store.

Site users can also create account profiles that allow them to save and return to their favorite items through customized Wish Lists. Other features include a guide to choosing a diamond, an Ask the Expert section, interactive driving directions to the store and an updating calendar of events.

FLEX360 Director Brent Birch describes the site as one of FLEX360's most ambitious e-commerce endeavors to date."We've created a Web site that simultaneously makes a pleasant online shopping experience for Sissy's Log Cabin customers and a capable inventory tracking system for Sissy's employees," Birch said. "Interfacing the two creates both efficiencies and revenue opportunities for Sissy's Log Cabin, not to mention a powerful online marketing tool."

About FLEX360

FLEX360 builds a complete Internet presence that helps its clients communicate more effectively with their customers, vendors, partners and employees. The company was born out of a defined need for a business-minded, professional team of marketers, developers and designers focused on producing more than just a Web site. FLEX360 offers Web development, e-marketing and strategic consulting.

About Sissy's Log Cabin

Since 1970, Sissy's Log Cabin has been a family-owned and -operated jewelry store. The business prides itself on quality and customer service. Its staff of experienced professionals has received numerous awards on both the state and national levels. Sissy's Log Cabin has evolved into Arkansas' largest independently owned jewelry store with 12,000 square feet of showroom filled with diamonds, jewelry, estate jewelry, fine gifts and fabulous antiques.