FLEX360 Director to Speak at Newspapers, Internet Seminar

March 28, 2006

Brent Birch, director of Little Rock-based Web development firm FLEX360, will appear as part of an Arkansas Press Association panel on "Newspapers and the Internet" on April 13 at the APA headquarters in Little Rock.The panel will share with representatives of the state's newspapers and magazines how they can use new Web-based marketing channels to add to their bottom line. Specifically, attendees will learn how to create and maintain a profitable Web site that harvests new sources of advertising revenue.Birch, who is also chief information officer for Arkansas Business Publishing Group of Little Rock, the state's largest niche publishing company, is one of the lead developers of Arkansasbusiness.com, a groundbreaking business news and information site for ABPG's Arkansas Business and Northwest Arkansas Business Journal newspapers. The site was launched in 2000 and is currently undergoing a redesign.The site has received several national awards and has been influential to other business journals throughout the country, which have called on FLEX360's expertise when planning their own Web sites. In the past year, FLEX360 has designed and launched business journal Web sites for:- The California Business Journals, which publishes journals in Los Angeles (Labusinessjournal.com, San Diego (SDBJ.com, the San Fernando Valley (SFVBJ.com) and the Orange County Business Journal (OCBJ.com).- The Central Pennsylvania Business Journal, Centralpennbusiness.com.- Journal Publications, NJBIZ.com in New Jersey.

- The Springfield Business Journal, SBJ.net in Missouri.The sites have opened up new revenue streams for the journals through sponsorships and banner ad placement throughout the sites and on daily and weekly e-newsletters. They are packed with easily accessible content, including articles, lists and databases. Users can subscribe to print editions, register for events and interact with the news staffers via the sites. Editors can easily update the sites with FLEX360's SitePilot Web maintenance tool.Click here for a printable PDF form to register for the seminar. Deadline is April 10.Also appearing on the panel is Charles Kolsky, and advertising and management professional with a 25-year career in newspapers and radio.About FLEX360FLEX360 builds a complete Internet presence that helps our clients communicate more effectively with their customers, vendors, partners and employees. The company was born out of a defined need for a business-minded, professional team of marketers, developers and designers focused on producing more than just a Web site. FLEX360 offers Web development, e-marketing and strategic consulting.Click here to view our portfolio. And to learn how FLEX360 can meet your Web development needs, contact us here.About ABPGArkansas Business Publishing Group specializes in niche magazine publishing, which brings together targeted audiences and advertisers that want to reach them. The company has more than 60 employees in Little Rock who produce national award-winning publications in a family-friendly atmosphere. Among its publications are Arkansas Business, a weekly business journal launched in 1984; Littlerockfamily.com, a monthly parenting newspaper; Little Rock Soiree, a monthly magazine devoted to society, philanthropy and culture; Arkansas Bride, a biannual directory of Arkansas wedding resources, fashions and gifts; and the Guest Guide to Greater Little Rock, an annual guide to dining, shopping and other attractions in metropolitan Little Rock.