FLEX360 and Web Standards

We develop Web sites with the client in mind, and our use of Web standards is proof of this. The use of Web standards allows all visitors to easily locate information about your products and services without being shut out due to disability or alternative browsing device. Below is a list of reasons why using standards are important to us, and should be important to you.

Professionalism

Using Web standards ensures that all development is done in a much more structured and semantic method. This creates for easier development and future maintenance of a site, whether it is by us or by a future developer. Using Web standards is the most efficient way of Web development. This shines a good light on both FLEX360 as the original developer and you as the client.

Accessibility

As a Web development company, we know that the goal of your Web site is to attract visitors and allow them to easily locate the most important information. The use of Web standards provides the ability to maximize the number of potential visitors to your site. The structured HTML that Web standards requires make sure that your site will work with the largest possible number of browsing devices including alternative Web browsers, Mac users, and mobile phones.

Along with allowing access for alternative browsing devices, Web standards improve access to people with disabilities. The valid, well-structured, and semantic approach to the HTML makes it easier to navigate and interpret content.

Compatibility

Web browsers are always moving to a more standards based approach to viewing Web pages. Using Web standards ensures that you have taken appropriate steps in making your site compatible with future browsers. The valid code of standards based development diminishes the risk of a browser not understanding the code you have used.

Search Engine Optimization

Implementation of Web standards calls for the separation of content and presentation. This puts more weight on the importance of the site’s content. Well written content that is delivered with the clean semantic markup that Web standards requires allows for easier indexing by search engine spiders. This leads to better search engine ranking and increased traffic.

The separation also allows for smaller document sizes that provide faster downloading for visitors. This caters to visitors that don’t have the luxury of a high speed internet connection. The small file sizes reduce bandwidth usage, while increasing loading speed.

Conclusion

These are only a few technical reasons why FLEX360 uses Web standards to develop Web sites. The main reason however is because it is the right way to do things, not only for us, but also for you. The increased visitors, faster site, and improved search engine rankings are also good reasons to consider the importance of web standards based development.